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Aiming for higher rankings in the Search Engines? Think the way your visitors do when they search for your product or service.
Keyword Are Crucial
Keywords are words or phrases that people most frequently use to find your products or services in Search Engines. A high ranking can make a dramatic difference in the number of visitors to your site. Choosing keywords is one of the first things to think about when developing or redesigning your website.
The Role Keywords Play
Google's job is to return the "best" results for every Search. It's all about the keywords. If you expect people to find your site in Google or the other search engines, make sure it is optimized by using the right keywords in the right way.
How do I choose the most effective keywords?
Before you can begin to optimize your site you need to do keyword research. Specialized databases tell you how often people search for your keywords and how many competing sites use them. Word Tracker finds keyword combinations that relate to your business - many of which you might not have considered. They offer a free trial, as does WebCEO, so there’s nothing to lose.
Think keyword phrases
Your best strategy is to choose common keyphrases that specifically describe the product or service you offer. Rather than use single keywords like "architecture" consider phrases like “residential architecture Los Angeles.” You’re looking for phrases potential customers will most likely use. Think the way they do. Do a search yourself.
What keywords are people actually using to find my Website?
Your web traffic report lists the actual keywords visitors typed into search engines to find your site. Are they the same phrases you expected people to use? Your rankings in the search engines should improve if you take the keywords people use and include them in headers, place them closer to the top of your page, and/or apply them more frequently to the text.
How do I include keywords in my text?
It’s a good idea to include your 2 or 3 most important keywords in the first 100 words of your home page text. Don't "stuff" your keywords for the sake of the Search Engines. The copy should flow naturally. Since search engines seem to prefer pages with at least 250 words, you can scatter keywords throughout the page.
You can't possibly optimize a single page for every keyword that's important to your business, so consider the content of each page separately. Keywords should appear in your site’s browser page titles and description, as well as content and internal links. Metatags used to be matter too, but they've lost much of their importance in the ranking algorithms.