Quick Website Makeover Quiz
How do you know when it's time to update your site? We've come up with this five minute makeover quiz to help you evaluate your website. Score each question from 0 to 3, (0 is "not at all," 3 is "very much"). Add up the total-- then see our recommendations at the end.
- Does your site have up-to-date content focused on your visitors' needs?
You know your customers and clients. Give them what they want, and make sure your site provides up-to-date information. Nothing undermines your credibility faster than outdated content. And just having the current date doesn't fool anyone!
- Does the look and feel of your site reflect your business image?
Looks matter. A LOT. Most visitors form an impression of your company within seconds of landing on your site (see this recent study). Make sure you're sending the right message.
- Does your site help visitors accomplish their goals?
Consider typical visitor scenarios for your site. Provide a clear path and an obvious "call to action" to build visitor confidence and you'll convert more prospects into clients.
- Do you have a plan to market your site and measure the results?
Effective web marketing drives targeted prospects to your site. Market your site through Search Engine optimization, Pay-per-Click campaigns and newsletters, according to your budget and type of business. Make sure that you're measuring Key Performance Indicators such as "Length of Visit" and "Conversion Rate."
- Is your site achieving your business goals?
Whether you expect your site to enhance your image, build your client base or directly generate revenue, you have to set goals, implement your plan, and monitor the results.
Recommendations
Score less than 5
Your site's a candidate for a complete makeover. Get help-- immediately!
Score 5 to 7
Your site is not doing much for your business. It needs improvement. Get a comprehensive website evaluation.
Score 8 to 10
Your site is doing well, but a web strategy could make it more successful.
Score greater than 10
Your website is very effective. Keep updating it. Consider split-run testing to continually improve your site and be sure to measure your success.
See more web marketing tips.
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