Case Study: TravelStore Honeymoons website

Finding the sweet spot for honeymoon travel means leads to more inquiries and more bookings.

Business goals
In an overall weak travel market, exotic honeymoons and destination weddings are a growing trend. To take advantage of this business opportunity, TravelStore asked us to create a strong web presence: Build their brand in this niche and generate more leads.

Visitor objectives
When you're planning your honeymoon the web offers an overwhelming amount of information. If you need help, finding the right expert is all-important — someone who understands your dreams and has the knowledge and experience to make them come true.

Our approach
A careful balance of romance and usability engages visitors and begins to build their trust. We pulled content from the main TravelStore website and expanded it to better meet the needs of prospective clients. The site is designed to:   

• Reinforce TravelStore's expertise through an exclusive focus
  We're all about honeymoon travel.   
• Connect with visitors by using expert bios, testimonials and client photo albums
  We've helped many couples and we're here to help you.   
• Encourage visitors to schedule an appointment online
  We want to make it easy for you.

Results
The new site won a prestigious Magellan Award from Travel Weekly. Agents are thrilled to have a "great marketing tool to offer the couples we meet at Bridal Shows. Since the launch, TravelStore has used our Refinery Content Manager to expand the site and worked with our SEO partner, web.com to improve their rankings.