Dominance of iPhone on Black Friday Shopping

Barry Harrison
Nov 28, 2015

black friday

Consumers using their iPhones were responsible for the record growth in online shopping, according to Tech Crunch. Mobile shopping accounted for an overall 34% share of Black Friday sales. reports an even higher number, over 36%.

While tablets declined 2% from 2014. Smartphones generated a record 22% share of sales, 70% more than last year.

Customers were far more likely to use their Apple device rather than Android. Nearly 78% of all mobile orders were made on Apple devices, according to Custora.

They also reported that email marketing was the biggest marketing channel on Black Friday, responsible for 25% of all transactions (better than online search).

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